ITC E CHOUPAL CASE STUDY SOLUTION

ITC E CHOUPAL CASE STUDY SOLUTION

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Why is it Innovative. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. They also handle the physical transportation of the goods and earn a commission on it. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

How do we know it is effective? ITC gains as intermediaries are removed, and transportation costs decrease. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. ITC also uses e-Choupal as a medium to advertise consumer products. Privacy Policy Designed by Smitinfotech. This can be exchanged for other ITC products.

Case Studies

ITC also uses e-Choupal as a medium to advertise consumer products. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. What started initially as a way to modify the procurement process for crops like soy, and wheat, acse now turned into a lucrative distribution and product development channel for ITC.

  ESSAY JOURNALISTIKKENS GRÆNSER

itc e choupal case study solution

Its International Business Division was created in for trading in agricultural commodities. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. They also handle the physical transportation of the goods and earn a commission on it.

itc e choupal case study solution

Kiler Questions Who could create more value with our customer base than we can? The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. By it information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

If the farmer wolution the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

itc e choupal case study solution

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. How do we know it is effective?

  CURRICULUM VITAE VZOR AJ

Farmers using e-Choupal on an average receive 2.

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Case Studies – ITC eChoupal

Why is it Innovative. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. How do we know when we achieve our goals? It was also designed to play the role of a igc gathering place, for the exchange of information as well as a place for e-commerce transactions.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

This can be exchanged for other ITC products. ITC gains as intermediaries are removed, and transportation costs w. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.