CASE STUDY ITC E CHOUPAL

CASE STUDY ITC E CHOUPAL

It can instill the necessary spirit of education among the young minds and inspire them to pursue education for the benefit of their life. Further, the platform can also be used to charge rich farmers for the information that they have received. A more direct contact with the farmer had more control over the quality of product it sourced. They also handle the physical transportation of the goods and earn a commission on it. How do we know when we achieve our goals? The information given by the farmers could be studied and analyzed by experts and this would help both the parties in that the revenues for the company would grow and farmers would benefit with the experts suggesting even customized solution to their farming issues. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

However, the farmers learned quickly the methods and tools of the facilities and training organized was a big hit among the farmers. National Printing press, Bengaluru. This can be exchanged for other ITC products. The centre can also be use to draw people closer to each other, reducing any level of animosity and hatred and encourage them to work together for the benefit of the entire farming community as a whole and toghther. Further, for a small rich segment of the farming community, this platform could be used by research institutions, national and international, to provide consultancy in the form of improved and scientific approach to farming in the form of irrigation, seeds or other services.

They could pursue the state governments with this idea. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. ITC also uses e-Choupal as a studu to advertise consumer products.

Roshni Neggehalli, Deepa Shankaran. Log In Sign Up. One of the essential barriers for ITC was that the regulatory practices in place then by the Agriculture Produce Marketing Committee Act that prohibited the purchase of specified commodities from other choupall than the government designated mandis.

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

Case Studies – ITC eChoupal

This can be exchanged for other ITC products. There were severe lack of adequate telephone exchange in place and the rural areas were also frequently inhabited by electricity outage.

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Farmers using e-Choupal on an average receive 2. The user would pay for the information by experts and would make ITC more responsible, accountable and professional since the information is being bought. The channel was also perceived to be use as a route for directing services in the form of FMCG, banking, insurance for farmers and creating a sort of an information pool among the farmers which would ultimately be able to integrate rural areas into large corporate markets, which would go a long way in improving the earnings, and as well as the quantity and quality of consumption in the rural areas.

It has empowered the community in creating a resource mechanism that has given farmers necessary understanding that market led business model can have the positive impact upon the output and their efficiency. Kiler Questions Who cade create more value with our customer base than we can? As part of this revolutionary initiative, it took the concept of choupal one step further, which traditionally meant meeting of farmers in an open space to discuss ideas and knowledge, and, instead, installed computer with internet connectivity through satellite technology and solar power in such meeting points in every village in Madhya Pradesh, a central state in India, and connected every village in this xtudy which famously came to be known as e- choupal centers.

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

ITC also created a system for the famers to register their complaints or any grievances that they had with the process in place. The resources and choice of the farmers have been widened and they have been exposed to banking and other facilities through the e- choupal network.

Case Studies

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Skip to main content. Enter the email address you signed up with and we’ll email you a reset link.

case study itc e choupal

Why is it Innovative. It can instill the necessary spirit of education among the young minds and inspire them to pursue education for the benefit of itcc life.

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(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Indian Institute of Managemet, Ahmedabad. ITC never bound any farmer to any sort of contract and essentially, made sure that with the information tools at their disposal they would decide the best action themselves in a longer run and this would bring about a change which the International Business Division of ITC had dreamed of when they launched this network.

There were a number of other challenges in the form lack of a proper system of infrastructure in casf for establishing network of e-choupal among the villages. A more direct contact with the farmer had more control over the quality of product it sourced. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. Copyright The DeSai Group. Help Center Find new research papers in: The information given by the farmers could be studied and analyzed by experts and this would help both the parties in that the revenues for the company would grow and farmers would benefit with the experts suggesting even customized solution to their farming issues.

Such a system was highly successful in gradually developing the process which was highly catered to the needs and wants of the farmers. Its International Business Division was created in for trading in agricultural commodities. The data base could be sold by the ITC for money increasing their revenue to research institutions studying the agricultural sectors. However, ITC aggressively pursued the idea of setting up the e-choupal by convincing the political establishment and bureaucrats of the fact the choupwl will be better placed as a group and it will lead to greater and equitable prosperity among the farmers.

It could serve both the company and the farmers. The Sanchalak was subjected to take an oath that he would uphold the high srudy and will not indulge in wrongful activities and would maintain the ethics, moral responsibility, image that ITC has created through the website.

case study itc e choupal