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Club card has helped Tesco to collect valuable customer data and information about customer preference, customer behaviour, spending nature and purchase pattern, therefore, empowered the organization to take efficient strategic decisions to make and keep customers loyal successfully. Selected by academic staff as a good example of a masters level dissertation. The research is conducted based on secondary data. Tesco dissertation the accuracy of customer reward program as loyalty marketing tool pdf clubcard. Tesco clubcard dissertation jack the ripper. Some findings have revealed that although the customer loyalty of Tesco is mainly influenced by quality of products and services, and price efficiency, club card has significant impact to increase customer loyalty towards Tesco.
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Key objectives; To study the customer loyalty and customer satisfaction To analyse the customer loyalty and customer satisfaction of Tesco To analyse the view of customer regarding the Club card scheme of Tesco. Tesco dissertation design development new visual language layout lorencoad dissertationdesign page The TV shows are supported by advertisements that promote the consumers Personal approach to each client.
Tesco is using the information it has on its 16 million Clubcard customers to track their shopping habits and see what the triggers are for changing behaviours and convincing shoppers to eat more healthily. Dissertation topics for development studies. Product quality, service quality and price fairness are the strongest factors to control customer loyalty level of Tesco in Om market.
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